About us

Built 2 Grind, also known as B2G, is an athleisure lifestyle brand built for people with a resilient mindset. The brand blends athletic comfort with fresh, everyday style, giving you clothing that moves with you through the gym, at work, on the go, in creative spaces, and in daily life.

B2G was created for those who work hard, train hard, and refuse to quit. It represents the grinders, dreamers, athletes, creators, entrepreneurs, and everyday people who are committed to becoming better, stronger, and more focused no matter what challenges life brings.

As an athleisure lifestyle brand, Built 2 Grind gives us room to create gym wear, comfortable daily wear, hoodies, tees, sweats, tracksuits, and fresh outfits that can be worn anywhere. Whether you are working out, running errands, building your dreams, or just staying fresh throughout the day, B2G is designed to keep you comfortable, confident, and ready for the grind.

Founded by DL (Drew Lago) in 2010, Built 2 Grind gained momentum in 2012 when the original B2G logo was placed on a hoodie, and the company sold over 350 sweaters in just three months through word of mouth. Today, headquartered in Los Angeles, California, B2G continues to inspire and connect with all grinders who believe in hard work, discipline, and resilience.

At its core, G.R.I.N.D. stands for Getting Results Is Non-stop Determination. That message drives everything we create.

Built 2 Grind is for the resilient.
For the focused.
For those who keep going: "Be Resilient".

Train in it. Live in it. Stay fresh in it.